CUPRA Formentor 3D Anamorphic Billboard
Successfully delivered the first 3D animated anamorphic billboard for an automotive brand in Australia’s oOH! network. Managed the project from initial creative concept through pitching and guiding the client on the creative process, to creating the 3D animated billboard in Melbourne. Worked closely with both local and global teams, including the marketing manager of CUPRA, to navigate the complex 3D animation pipeline and bring the concept to reality. All still and video renders were created in Cinema 4D with Redshift renderer and composited in After Effects.
